Coffee, as simple
word that means so much to so many. The trees, the
beans and beverage are all known as coffee. The tree
produces only green leaves for the first three to
five years, after which fragrant flowers bloom for
a few days annually. After the appearance of the flower,
the fruit begins to develop, changing from light green
to a deep, dark red, which indicates it is ready to
be picked. A tree produces consistently for 15 to
20 years.
Coffee grows
on the islands of Java and Sumatra, in Arabia, India,
Africa, The West Indies, Central and South America.
The genus coffea
contains 25 or more species. Of them there are three
species that arae grown commercially; the arabicas,
the robustas, and libericas, the arabicas being the
finest.
According to
" The Coffee Brewing Institute" formed in 1952 by
the Pan American Coffee bureau and National Coffee
Association, there are a few simple steps the follow
to ensure brewing great coffee:
Use a clean coffee
maker
Use fresh coffee
Use fresh cold
water
Measure water
Measure coffee(standart
is 2 level tablespoons of coffee per 6 oz of water)
Serve coffee
as soon as possible after brewing
At Aroma we grind
the beans upon request to meet your needs. We recommend
that you purchase your coffee in whloe bean form and
grind just the right amount before brewing. If you
prefer, we will be happy to grind it for you. Using
the correct grind ensures the proper flavor extraction
when the correct grind ensures the proper flavor extraction
when brewing. There is no such thing as an " all purpose
" grind; therefore we offer the following grind options
to our customers.
Turkish
Espresso
Fine
Auto Drip
French Press
Electric Perk
Regular Perk
Coarse
If stored for
too long ground coffee goes stale and loses it's unique
flavor. Ideally to keep your coffee at its freshest
and most flavorful, you should buy whole bean coffee
and grind only what you need each day. Here are a
few suggestions to follow whether you buy whole beans
or have your coffee ground:
Store your coffee
in an airtight container (the special bags we ship
in serve this purpose)
Store your coffee
in cabinet if you will use it in less than a month;
in the freezer if it will last you more than a month
(and never in the refrigerator where it picks up moisture
and odors!)
Let your coffee
reach room temperature before brewing.
Roasting is responsible
for the flavor and aroma that is associated with coffee.
It imparts the rich brown color of the bean and infuses
it with splendid aromatic qualities and a wonderful
taste.
Skill and experience is the key factor in producing
the perfect taste; under roasting or over roasting
will substantially
affect the quality.
The beans are
heated in a rotating horizontal drum to ensure a uniform
temperature.
The temperature varies depending on the roast:
Light roast about
380 degrees Fahrenheit
Medium roast
about 400 degrees Fahrenheit
Dark roast about
425 degrees Fahrenheit
The beans are
cooled rapidly and transferred to airtight bins.
